SHAWN SEGUNDO - 15+ years of hubspot mastery
I specialize in un-breaking HubSpot
HubSpot Systems Built for Scale
I design CRM setups that stay fast and dependable as your team grows — with clear processes, structured data, and a foundation that prevents future chaos.
Robust Automation Capabilites
From lead handoffs to customer journeys, I build invisible-but-essential automation that reduces manual effort, improves speed, and keeps every team aligned.
Real RevOps Support
I help unify your GTM teams with shared definitions, consistent reporting, and actionable insights — giving leadership clarity and teams the confidence to execute.
SCALEABLE
HubSpot Architecture & CRM Systems Design
I build clean, scalable HubSpot architectures that eliminate CRM chaos and create a solid foundation for growth. From lifecycle design to data models and property frameworks — your HubSpot becomes structured, logical, and future-proof.
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Custom lifecycle architecture that aligns Sales, Marketing & CS
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Clean data models, property frameworks & naming conventions
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Smart automation logic for qualification, routing & SLAs
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Scalable pipeline structures for multi-region or multi-product teams
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Reporting foundations that unlock accurate dashboards & forecasting
OPTIMIZED
Workflow Automation & Process Optimization
I design workflows that actually work — lifecycle automation, routing logic, lead scoring, handover processes, QA automation, and more.
"Simplicity is the ultimate sophistication."
-LEONARDO DA VINCI
ACTIONABLE
HubSpot RevOps Consulting & Optimization
Get a cleaner, faster, more accurate HubSpot that teams trust for reporting and daily operations.I help teams streamline pipelines, scoring models, integrations, reporting, and cross-team processes so HubSpot becomes a strategic growth engine.
DATA HYGIENE
HubSpot Audits & Strategic CRM Overhauls
I run deep-dive HubSpot audits that expose data issues, workflow conflicts, reporting gaps, and scalability risks — then redesign the system for clarity and long-term performance.
You get a prioritized, actionable roadmap based on years of experience fixing portals across industries and company sizes in both the EU and USA.
CHANGE MANAGEMENT
Cross-Team Enablement & Senior Stakeholder Alignment
I help Sales, Marketing, CS, and Leadership align around a shared HubSpot strategy — ensuring the CRM supports real business processes instead of fighting them. From documentation to training to executive communication, I ensure every team knows how the system works and why.
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Ready to un-break your HubSpot?
Fast start, flexible scope, senior-level expertise. Let’s fix what isn’t working.
Frequently Asked Questions
HubSpot, done right.
What makes you different from a HubSpot agency?
I’m a senior HubSpot architect and solopreneur — which means you work directly with the expert doing the work, not an account manager or junior team. This gives you faster delivery, higher quality, more flexibility, and lower overhead than a traditional agency.
Do you work with companies in both the EU and the USA?
Yes. I have extensive HubSpot experience across Europe and the United States, including SaaS, startups, scaleups, enterprises, and nonprofits. I understand both markets, compliance expectations, buying journeys, and sales processes — which helps me build CRM systems that actually fit your business.
What industries have you worked with on HubSpot?
Nearly all of them. Over the last decade I’ve built and optimized HubSpot for SaaS, healthcare, finance, e-commerce, real estate, B2B services, manufacturing, ed-tech, and more. My systems-first approach works across industries because it’s based on data structure, automation logic, and customer lifecycle — not templates.
Do you take on short-term or project-based HubSpot work?
Absolutely. I support full projects, audits, migrations, implementations, and short consulting engagements. Many clients bring me in for 5–40 hour projects to fix a specific CRM problem, then re-engage as needed.
Can you support both technical HubSpot work and strategic RevOps planning?
Yes — and this is where I’m different from many freelancers. I combine deep technical HubSpot architecture (workflows, data models, integrations, lifecycle design) with strategic RevOps expertise (process mapping, lead routing, SLAs, reporting design). You get one person who can define the strategy and build the solution.
Do you work with senior leadership and cross-functional teams?
Yes. I regularly work with Heads of Sales, CMOs, RevOps Directors, founders, and product teams. I can translate complex CRM needs into clear recommendations and manage stakeholder expectations at the executive level.
Are you fluent in German for DACH-based HubSpot projects?
Yes — I’m fluent in German and experienced working with DACH-region companies. I can support bilingual documentation, training, and stakeholder communication if needed.
Can you fix messy HubSpot portals or rebuild the system from scratch?
Definitely. Cleaning, restructuring, and optimizing legacy HubSpot portals is one of my most requested services. I’ve rebuilt lifecycle frameworks, pipelines, scoring models, workflows, data structures, and reporting systems for companies of all sizes.
How quickly can you start?
As a solopreneur, I’m more flexible than agencies. Projects can often start within days rather than weeks. I adapt to your timeline — whether you need an urgent fix or a structured long-term project.
What’s the best way to get started?
A quick 20–30 minute call. You explain your HubSpot pain points or goals, and I outline an approach, timeline, and fixed or hourly pricing. No pressure, no retainer required.
"I immediately appreciated Shawn's mix of end to end ownership, effective communication, and deep understanding of both the technical and the business aspects of my request."